Parker "25" Vintage Parker Pens Facts and History
In the early 1970s, the sales staff in Newhaven, England, determined the age group of buyers that had never before been covered by Parker: 18-30 years old. They decided that they needed a pen that would be attractive for this consumer niche and that could hold 10 million customers.
Parker should be modern in style and design, but remain easily identifiable as products of this brand. As Malcolm Troak wrote in his book "Pen to paper", in order to achieve this, the staff of the departments responsible for the product design and the engineers in Newhaven (England) decided that they want to involve an outside designer with already recognized achievements. Parker selected Kenneth Grange, who invented the design for a range of modern products.
He was shown a list of features: the Parker pen had to have as many parts as possible, it had to be designed for automatic assembly, the final process had to take a minimum of time, service and restoration requirements also had to be minimized.
Grange thought through several design options, and although they were really modern, most were too modern for Parker. In the end, they came together on a metal handle with a new one-piece manifold, specially designed for air travel. The technique of manufacturing products was also relatively new. The case was made using a deep-drawing technology with a press, for which a round piece of metal (resembling a large coin) was simply used, which was successively minted until it acquired the shape of an elongated cup.
At a sales conference in June 1975, when the channel business was at its lowest level, Parker UK presented a cheap but very functional Parker pen “25” for the lower echelons of the market. It was a flighter of metal and plastic, with easily replaced feathers / sections. The shape of the Parker "25" was somewhat strange, since the back of the handle was thinner than the front, it decreased, without turning into a cone. She really had a rather angular shape and had a new, completely square clip with the Parker logo in the form of - what else - a square plastic emblem.
The pen was still steel, however, despite the low price, it turned out to be durable and proved to be a surprisingly good tool for writing. It was like a Volvo - box-like, but safe!